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Mobile Phone Distribution
The Group's distribution business involves selling to its customers, including retailers, dealers, wholesalers and network operators in the Asia Pacific region.

Extensive distribution network
The Group has an extensive distribution network spanning Hong Kong, Malaysia, the Philippines, Singapore and other key regions globally.

Impressive product portfolio
The Group distributes mobile phones from Samsung, Motorola and Sony Ericsson and manages a product portfolio of more than 10 brands and over 100 handset models.

Business strategy
The Group will strive to sustain its leading market position by consolidating its market position and expanding distribution channels to propel its business to new heights.

Geographical coverage
The Group's Malaysian subsidiary is the exclusive distributor of Samsung mobile phone in the country. With a market share of approximately 20%, Samsung is the second most popular brand in Malaysia (source: Samsung Malaysia Electronics, December 2007).

The Malaysian subsidiary will continue to further enrich its product portfolio by acquiring the distribution rights of new Samsung models. Meanwhile, it will proactively organise some promotional campaigns to boost sales volume and also enhance First Mobile Group's brand image in the region.

The Philippines
The Group's subsidiary in the Philippines is the exclusive distributor of Samsung mobile handsets in the country. Samsung is the second most popular mobile phone brand in the country, with a market share of approximately 23% in 2007.

The subsidiary in the Philippines will proactively further enrich its Samsung product portfolio for the aim of capturing the evolving mobile phone market in the Philippines, where the mobile phone penetration rate was approximately 53% in 2007.

Real value-added distributor
First Mobile offers a total marketing solution

  • Market knowledge in each local market
  • Overall marketing strategies
  • Implementation and execution
  • Advertising and promotion campaigns
  • Extensive after-sales services network (e.g. repair and maintenance)

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