:::::First Mobile Group:::::

Corporate mission
Our mission is to sustain our market position as a regional leader in the industry, by offering first-to-market mobile phones from various renowned brands and meeting the evolving demands of all users.

Corporate profile
First Mobile Group Holdings Limited ("First Mobile" or the “Group"), listed in the Growth Enterprise Market of The Stock Exchange of Hong Kong Limited since December 2000, is the leading player in the Asia Pacific region principally engaged in the trading and distribution of mobile phones as well as related accessories from various international brands. First Mobile offers complete value-added solutions to manufacturers, operators, dealers and end users, from pre-sales to distribution, marketing and after-sales of products.

The Group stepped into retailing by establishing retail chains under the brand name of Mobile City in Malaysia and Hong Kong since October 2001 and March 2005 respectively.

Business strategies
First Mobile's winning strategy of focusing on upcoming and mid to high-end mobile phones with unique designs and features is well-recognised by the market. The new applications and technologies, from 3.5G (HSDPA), digital TV, WiMax, wireless USB, Bluetooth 3.0 to touch screen displays and so on, speed up replacement rate all across the regions, which have inevitably contributed much to today's booming market. To capture the opportunities from technological breakthrough, the Group will continue to explore and market new mobile phone to benefit from shortened replacement cycle.